Strategic market management / David A. Aaker.

By:

Aaker, David A

Material type: Text

TextLanguage: English Publication details: Hoboken, NJ : Wiley, c2011.Edition: 9th edDescription: ix, 341 pages : illustration ; 23 cmISBN:

9780470317242 (pbk.)
0470317248 (pbk.)

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5415.13 .A23 2011

Contents:

Chapter 1 Strategic Market Management: An Overview Part I STRATEGIC ANALYSIS Chapter 2 External and Customer Analysis Chapter 3 Competitor Analysis Chapter 4 Market/Submarket Analysis Chapter 5 Environmental Analysis and Strategic Uncertainty Chapter 6 Internal Analysis Part II CREATING AND IMPLEMENTING STRATEGIES Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter 8 Alternative Value Propositions Chapter 9 Building and Managing Brand Equity Chapter 10 Energizing the Business Chapter 11 Leveraging the Business Chapter 12 Creating New Businesses Chapter 13. Global Strategies Chapter 14 Setting priorities for Businesses and brands The Exit, Milk, and Consolidate Options Chapter 15 From Silos to Synergy Harnessing the Organization Hobart Dove Competing Against Wal-Mart Contemporary Art Sony vs. iPod

Summary: Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Automatización y Procesos Técnicos	Automatización y Procesos Técnicos (1er. Piso)	HF5415.13 .A23 2011 (Browse shelf(Opens below))	1	Available		00000193005

Previous ed.: 2008.

Includes bibliographical references and index.

Chapter 1 Strategic Market Management: An Overview
Part I STRATEGIC ANALYSIS
Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Part II CREATING AND IMPLEMENTING STRATEGIES
Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability
Chapter 8 Alternative Value Propositions
Chapter 9 Building and Managing Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13. Global Strategies
Chapter 14 Setting priorities for Businesses and brands
The Exit, Milk, and Consolidate Options
Chapter 15 From Silos to Synergy
Harnessing the Organization
Hobart
Dove
Competing Against Wal-Mart
Contemporary Art
Sony vs. iPod

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

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