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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.

By: Material type: TextTextLanguage: English Publisher: London ; New York : Kogan Page Ltd, 2019Description: x, 207 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749483395 (pbk.)
  • 0749483393 (pbk.)
Subject(s): Additional physical formats: Online version:: Using artificial intelligence in marketingDDC classification:
  • 658.800285/63
LOC classification:
  • HF 5415.1265 K53u 2019
Contents:
The AI wake-up call : the strategic transition of marketing The personalization paradox: global appetite for AI and the changing customer journey Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment Transformational marketing and AI in North America : case studies from banking and retail Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East Framework for success: democratization of AI The new marketing paradigm : reinventing the role of marketing, ethics and transparency The future of marketing has arrived: AI's wider impact on education, policy and politics Bibliography Index
Summary: Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 K53u 2019 (Browse shelf(Opens below)) 1 Available 00000192982

Includes bibliographical references (pages 197-200) and index.

The AI wake-up call : the strategic transition of marketing
The personalization paradox: global appetite for AI and the changing customer journey
Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
Transformational marketing and AI in North America : case studies from banking and retail
Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
Framework for success: democratization of AI
The new marketing paradigm : reinventing the role of marketing, ethics and transparency
The future of marketing has arrived: AI's wider impact on education, policy and politics
Bibliography
Index

Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.

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