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Promotion: A behavioral view / [by] Harper W. Boyd, Jr. [and] Sidney J. Levy. by Series: Prentice-Hall foundations of marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J., : Prentice-Hall, [1967]
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5821 B789p 1967.

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2.
Marketing management : a strategic decision making approch / Harper W. Boyd... [ et al.] by
Edition: 4
Material type: Text Text; Format: print
Language: EN
Publication details: Boston : McGraw Hill, 2002
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415 M346 2002.

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3.
Marketing management : A strategic decision-making approach. by
Edition: 6. ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill Irwin, 2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: M959 2008.

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