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1.
The new strategic brand management : creating and sustaining brand equity long term Jean-Noèel Kapferer by
Edition: 4. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London [u.a.] Kogan Page 2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69.B7 K17n 2008.

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2.
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noèel Kapferer and Vincent Bastien. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2012
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 9999 K17l 2012.

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