The momentum effect : how to ignite exceptional growth / Jean-Claude Larreche.

By:

Larreche, Jean-Claude, 1947-

Material type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Education, Inc., 2008.Description: xxiv, 324 pages : illustrations ; 24 cmISBN:

9780132363426 (hardback : alk. paper)
9780273712534
0132363429 (hardback : alk. paper)
0273712535

Subject(s):

DDC classification:

658.4/01 22

LOC classification:

HD 38.15 L333m 2008

Contents:

The power of momentum -- The source of momentum -- The road to momentum Compelling insights -- Compelling value -- Compelling equity -- Power offer design -- Power offer execution -- Vibrant satisfaction -- Vibrant retention -- Vibrant engagement -- Internal momentum -- Momentum leadership.

Summary: "Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 38.15 L333m 2008 (Browse shelf(Opens below))	1	Available		00000122184

Includes bibliographical references (p. 267-280) and index.

The power of momentum --
The source of momentum --
The road to momentum Compelling insights --
Compelling value --
Compelling equity --
Power offer design --
Power offer execution --
Vibrant satisfaction --
Vibrant retention --
Vibrant engagement --
Internal momentum --
Momentum leadership.

"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.

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