Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd Schmitt

By:

Schmitt, Bernd

Language: eng Publication details: Boston, Mass. : Harvard Business School Press, 2007Description: 177 p.; ill.; 24 cmISBN:

9781422103210

Subject(s):

DDC classification:

658.4012

LOC classification:

HD 53 S355b 2007

Contents:

Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.

Summary: Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 53 S355b 2007 (Browse shelf(Opens below))	1	Available		00000133778

Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.

Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.

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