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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
Material type:
TextPublication details: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cmISBN: - 9780137152223 (pbk. : alk. paper)
- 0137152221 (pbk. : alk. paper)
- 658.8/72
- HD 30.37 S555f 2009
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 30.37 S555f 2009 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000108480 |
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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