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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9781119341208 (cloth)
- Marketing four point zero
- 658.8 23
- HF5415 K87 2017
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Automatización y Procesos Técnicos | Automatización y Procesos Técnicos (1er. Piso) | HF5415 K87 2017 (Browse shelf(Opens below)) | 1 | Available | 00000189326 |
Browsing Biblioteca Juan Bosch shelves, Shelving location: Automatización y Procesos Técnicos (1er. Piso), Collection: Automatización y Procesos Técnicos Close shelf browser (Hides shelf browser)
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| HE5620.R53 W454d 2023 Disrupting DC : the rise of Uber and the fall of the city / | HF1359 K94 1996 Pop internationalism / | HF5343 C455 1977 The visible hand : the managerial revolution in American business / | HF5415 K87 2017 Marketing 4.0 : moving from traditional to digital / | HF5415.1265 R735 2013 Ultimate guide to optimizing your website / | HF5548.2 S571a 2024 The AI playbook : mastering the rare art of machine learning deployment / | HF5549.5.J616 H339 2022 HBR guide to crafting your purpose / |
Includes index.
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
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