Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.Description: xx, 348 p. : ill. ; 24 cmISBN: - 0470060360 (cloth : alk. paper)
- 9780470060360 (cloth : alk. paper)
- How to change mass behaviour by harnessing our true nature
- 658.8
- HF 5415.123 E12h 2007
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.123 E12h 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000108652 |
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| HF 5415.12 G977g 2009 Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / | HF 5415.12 K87n 1987 La nueva competencia : más allá de Teoría Z; el mercadeo al estilo japonés / | HF 5415.12 L863s 2016 Social Media made me Rich: Here's how it can do the same for you / | HF 5415.123 E12h 2007 Herd : how to change mass behaviour by harnessing our true nature / | HF 5415.123 E28m 2007 Marketing communications / | HF 5415.123 S656m 2011 Marketing communications : integrating offline and online with social media / | HF 5415.125 H867 2007 Hoy es Marketing : Innovación, tendencias y buenas prácticas: Madrid, Valencia, Zaragoza, Pamplona, Bilbao, Sevilla : Libro de ponencias / |
Includes bibliographical references (p. [331]-339) and index.
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
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