How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.
Material type:
TextPublication details: New York : Thomas Dunne Books/St. Martin's Press, 2003.Edition: 3a edDescription: xix, 268 p. ; 22 cmISBN: - 0312318596
- 9780312318598
- 659.1
- HF 5823 R758h 2003
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 R758h 2003 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000060889 |
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| HF 5823 R456p 1996 Palabras para vender, palabras para soñar : introducción a la redacción publicitaria / | HF 5823 R488c1999 Creatividad y comunicación persuasiva / | HF5823 R559f | R559a 2002 The fall of advertising and the rise of PR | HF 5823 R758h 2003 How to advertise / | HF 5823 R934p 1975 La publicidad es un humanismo / | HF 5823 R934r 2000 Retórica creativa : programas de ideación publicitaria / | HF 5823 S196a 2003 Aspectos de comunicación y creatividad publicitarias / |
Includes index.
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
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