Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea

By:

Shea, Daniel M

Material type: Text

TextLanguage: English Series: Praeger series in political communicationPublication details: Westport, Conn. : Praeger, 1996.Description: xvi, 265 p. ; 24 cmISBN:

0275954595

Subject(s):

DDC classification:

324.70973

LOC classification:

P 95.8 P897ca 1996

Summary: Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 95.8 P897ca 1996 (Browse shelf(Opens below))	1	1	Available		00000009314

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Previous	P 95.8 P897a 1993 American rhetoric and the Vietnam war /	P 95.8 P897b 1992 Broadcasting propaganda : international radio broadcasting and the construction of political reality /	P 95.8 P897b 1995 Bits, bytes, and big brother : federal information control in the technological age /	P 95.8 P897ca 1996 Campaign craft : the strategies, tactics, and art of political campaign management /	P 95.8 P897co 1991 Cordial concurrence : orchestrating national party conventions in the telepolitical age /	P 95.8 P897cr 1991 Crime and the American Press /	P 95.8 P897c 1991 Continuity and change in the rhetoric of the moral majority /	Next

Includes bibliographical references (p. [253]-259) and index.

Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239

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